Excitement as sports radio Brila FM berths in Port Harcourt on 101.1 FM



The  National  Broadcasting  Commission has given  the all-clear for Sports  Radio, Brila FM, to commence  full  commercial broadcast  in the garden city of Port  Harcourt, Rivers State, after a successful completion of the  station’s test  transmission in  December 2021. This  was revealed by Brila Media’s Chief Operating Officer, Ms. Debbie Larry-Izamoje, in an exclusive interview.



This news was received  with fanfare by the residents in a  carnival-like atmosphere  as Brila FM’s frontline  presenters took to the  streets of Port Harcourt  on a road show with  massive giveaways for the large turnout of sports fans.


Earlier and before they departed for the Africa Cup of Nations in  Cameroon, members of  the Super Eagles sent  recorded congratulatory  messages to Brila on the  opening of its Port Harcourt station.


Following the company’s  expansion programme, which also saw a total  overhaul and maintenance of its  Abuja station in October,  Brila Media’s  newest  member,  which  operates on the  101.1FM frequency joins  the company’s three  other stations in Lagos,  Abuja and Onitsha, all  three operating on the  88.9FM frequency, as  well as its online/digital  services arm located in its Lagos headquarters.



Brila Media started its  broadcast operations  with Sports Radio 88.9  Brila FM Lagos, in 2002; expanded to Abuja  in  2006; Onitsha in 2011, with Port Harcourt being  the latest addition, in 2021.


According to Ms.  Larry-Izamoje, this is in  line with company’s  mission of taking the news on sports stars to  the fans anywhere  around the world, especially with the  company’s giant strides  into the digital space  which has seen fans  access their favourite  sports content through  Brila Media’s  websites,  www.brila.net  and  www.footballlive.ng;  on  Facebook, through  its  handle,  Sports Radio  Brila FM;  as  well  as  Twitter  and  Instagram  through @BrilaFM889.



On the ongoing AFCON  tournament, Ms.  Larry-Izamoje spoke  about Brila Media’s preparedness to serve  sports lovers all the  exclusive and  breaking  stories. “We will be  bringing listeners  updates about all the  happenings preceding,  during, and after the tournament hot and  fresh.  All the matches  will be covered live with  analysis and highlights by experts and  ex-football  internationals.”


Brila Media’s frontline  reporter, Adeseye Ogunbanjo, is also in Cameroon to serve  sports fans firsthand information.


Brila FM, it would be recalled, originated from the fecund imagination and creativity of Dr. Larry Izamoje, the man who changed the face of sports journalism in Nigeria, especially with the sumptuous and delicious way he handled its presentation.


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