Adventures of A Nigerian Dude: Keystone Collaborates with Mediatent On Web Series

By JOHN MOMODU

Keystone Bank is partnering with Mediatent Nigeria Limited to sponsor a mini web series, titled: “Adventures of a Nigerian Dude.”

The series, which is a celebration of the Nigerian youth, is based on the story of a streetwise young Nigerian graduate, who decides to use his knowledge, creativity and talent to create employment for himself and other young people around him.

Though the dude is highly misunderstood by his parents and peers, he is determined to prove to all that there are many positive and productive pathways to success, especially using technology and the opportunities created by the financial services sector.

“The Adventures of a Nigerian Dude”, tells the story of resilience, ingenuity and entrepreneurship of the average Nigerian graduate.

It also highlights the value and importance of innovation, as well as the value of technology in building a sustainable economy in today’s world.

Keystone Bank says that the collaboration, which is part of its Corporate Social Responsibility, aims to project the creative ingenuity of the Nigerian youth, as well promote entrepreneurship, which is a core value of the bank.

It will also project the value of innovation and technology and position the bank as a Nigerian commercial bank of choice among young aspirationals, entrepreneurs, small MSMEs and discerning investors.

The bank’s Ag. Head, Marketing and Corporate Communications, Izore Bamawo, says the sponsorship aligns with the bank’s commitment towards youth development and entrepreneurship.

She stated, “Keystone Bank is committed to ensuring that youth and entrepreneurship development is at the fore front of our CSR drive as the importance of these sectors cannot be over-emphasised.

“At Keystone Bank, we are always willing to partner with organisations that are committed towards the development of the youth, especially in the communities where we operate.”

“The Adventures of a Nigerian Dude”, which will be viewed on a dedicated YouTube Channel and all social media platforms, will run from April 2021, for 13 weeks in this pilot phase.

Mediatent is a media and communications solutions company that leverages data, modern tools and its network to empower its clients.

Mediatent COO, Chinyere Fred-Adegbulugbe, says the company is excited by the benefits the partnership would bring.