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Natasha
Former President Muhammadu Buhari, Kogi Central Senator Natasha Akpoti-Uduaghan, and the viral toy sensation, Labubu, were among the most searched topics in Nigeria in 2025, according to Google’s Year in Search report released on Thursday.
The report provides insight into how Nigerians used the internet this year to follow major events, track cultural trends, engage with entertainment, and process moments of national significance.
The death of former President Buhari triggered one of the largest spikes in search activity, as Nigerians revisited his political career, presidency, and legacy.
Other notable deaths, including Super Eagles legend Peter Rufai, Pope Francis, and international footballer Diogo Jota, also drew significant attention, reflecting a year marked by notable losses that captured public reflection.
Politics and global affairs were major drivers of online engagement as Senator Natasha Akpoti-Uduaghan emerged as the most searched Nigerian personality, highlighting growing public interest in political debates and leadership developments.
According to the report, Natasha Akpoti drew “unprecedented public interest” as Nigerians followed developments around her rising political profile.
International events, including the Israel–Iran war and the U.S. elections, also ranked prominently among news-related searches.
Technology remained a key focus for Nigerians.
The newly released iPhone 17 topped device-related searches, while budget and mid-range options such as the Tecno Pop 10, Redmi 14C, Tecno Spark 40, and Infinix Note 50 Pro were also highly sought after, reflecting the population’s appetite for both premium and affordable gadgets.
Entertainment trends further shaped the national mood. Punch
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